MobileIron
Go App Refresh - iOS & Android
A fresh face that’s all about focus and intent
Before
After
Background
MobileIron Go allows the company’s IT organization to manage and secure employee devices, and provide access to other work apps.
In 2018 MobileIron invested in new security technologies i.e. Threat Defense and Zero Trust Password-less authentication which would complimented the device management feature. This new direction brought in an opportunity to redesign MobileIron Go, across both iOS and Android platforms.
Known problems
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Inconsistent user experience on Android and iOS
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Lack of scalable UI components
Android Mobile@Work
Android MobileIron Go
iOS Mobile@Work
iOS MobileIron Go
Role
Design Lead
Team
Key Contributions
2 Designers
4 Product Managers
Cross-functional Leads
Led customer research
Facilitated design thinking
Introduced modular design
Duration
3 months
Process
Mobile Threat Defense technology was a crucial selling feature for MobileIron. There was already high demand from customers and partners. In order to better understand our path forward, we began our research.
Exploratory Research
We held a series of key customer interviews to learn about the challenges within our applications. We learned that the customers knew how powerful of a technology threat defense was, but Mobileiron was not leveraging to the best of its potential serving the end users. We understood that showcasing this feature via our client applications (Mobile@Work and MobileIron Go) will play an important role in the success of MobileIron.
They would often compare us with competitors like Lookout and Zimperium (also our partner)
Also the hurdles of design inconsistency and working with 4 product development teams was the major concern.
Design thinking workshop to our rescue
Redesigning the application was the need of the hour to include new features in future for these applications. But to do that we needed all the 4 applications' stakeholders' buy-in.
We conducted a design thinking session. All the key decision-makers were involved in this session. This session highlighted the need for stakeholders to allocate resources for the major redesign with the Mobile threat Defense feature.
Design Thinking Workshop with Stakeholders
Landing Page Design - Mobile Threat Defense Feature
At MobileIron, we followed design guidelines by respective OSs i.e. Google's Material Design system for Android apps and Apple's Human interface design guidelines for iOS apps.
Wireframe Landing Page
Landing Page Iterations for scalable feature set
Native iOS component based - modular and scalable UI
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Highlight Threat Defense feature
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Full information without digging deeper
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Cleaner view
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Scalable design to add new features
Details Pages Design
Following the same principle of using native iOS components, we iterated design flows for details screens
1st Iteration - Highlight Threat
2nd Iteration - Bubble Up the Threats
3rd Iteration - Bubble up Threats and Show Remediation Steps
Final Iteration - Improved Visual Design
User Testing
3
Key Customers
14
End-User interviews
4+
Job Functional Areas
100+
Internal Poll Responses
High fidelity
Continuous iterative user feedback and designing helped us finalize our final designs
Hi-fi Designs - iOS
Hi-fi Designs - iOS
Impact
We tracked key fulfillment metrics of the shipped Mobile Threat Defense redesigned application. We incorporated granular analytics tracking, including user interactions. The redesign played a huge role in bringing new businesses of both medium and large organizations.
$4.2m
Annual Recurring Revenue
7.9
Net Promoter Score
300+
New Customers
Android Play Store Reviews
iOS App Store Reviews
Road to Success
The MobileIron client applications user experience became one of the key factors for many potential customers and partners as they evaluated competing solutions. The success of this redesign opened doors for more incremental UX improvements and feature updates.
Threat Defense & Authenticate
Stand-alone Modular Features
Enterprise
App Catalog
Registration
Privacy
Onboarding
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Authenticate, another key investment brought in a consumer-grade password-less login experience.
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Modularizing our feature set for stand-alone offering opened up new industries like contractor use cases and task workers.
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An integrated Enterprise App Catalog experience was one missing piece that got developed to leverage all the native app capabilities
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Registration and onboarding upgrade, a UX initiated improvement project got road mapped.
Thank You
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